When is a firm deemed circular?
In order to evaluate the relationship between the circular transformation of a business model and the value creation in a firm, we have to understand the nature of the circular transformation and its impact on the economic value creation.
We can assess the increase of the economic value with the improvement of the firms’ profitability (multiple measures), competitiveness, level of internationalisation and the total factor productivity. However, to evaluate the degree of circularity, we the apply Circularity assessment model.
Unlike the economy as a whole, for a firm to be considered circular, that is, to practice a circular business model, it does not need to maximise its capability to recover and regenerate resources deployed within its own value-creating processes. Circularity as a firm’s strategic orientation, exercised through the functioning of an organisation according to circular business models, is manifested by a set of capabilities to contribute to the circular economy.
That means we have to establish a practical, yet universally representative measurement of the ability to closing, narrowing or slowing the loops. Such ability is manifested by a consistent set of competencies, relations, organisational and management practices, aiming at such a desired effect.